Websites, rebrands, photo, video, social and email campaigns for Morris County businesses, pool builders and some of the most respected nonprofits in New Jersey. Here is what we built and what it did for them.
Veterans Valor supports veterans through healing, community and the Healing Garden at Frelinghuysen Arboretum. We rebuilt the brand from the ground up: a new logo, a custom typeface treatment with the signature angled V, a full color system, and a brand new website at veteransvalornj.com.
Then we kept the story moving with event video, photography, news posts and social content, so donors and partners always had a reason to show up.
Water and Stone builds and renovates high end pools across North Jersey. Their work was great, but their photos were not showing it. We came out, shot the projects properly, and turned them into social content and direct mail postcards that make homeowners stop and call.
“The Hype Hero made our brand stand out and brought us more work than ever. Hands down one of the best decisions we’ve made.”Steve, Water and Stone Pools & Masonry
Blueprint’s videos were topping out around 1,000 views and their project photos were shot crooked on a phone. We reshot their work from the air and on the ground, and produced short form video built to be watched to the end.
More importantly, Blueprint now owns a library of scroll stopping content they can put real ad dollars behind.
Diamond Pools & Mason needed a website that looked as premium as the pools they build. We designed and built diamondpoolsnj.com with service pages for every type of project, a portfolio of their work, testimonials, and a request a quote flow on every page so the site works as a lead engine, not a brochure.
See the live site
The Morris County Weekly goes out every Monday to thousands of local readers. We designed it, write it, and grow it, using Facebook and social media campaigns to feed new subscribers into the list every week.
Open rates climbed from under 30% on the first sends to over 52% on every send since. It is the same playbook we run for clients who want an email list that actually gets read.
Denville Now is the hyperlocal news source for Denville, NJ. We run its email newsletter start to finish: we pick the stories, write the subject lines, design every send and keep the list clean.
When we took it over, sends were opening around 25%. Sharper subject lines, a layout that leads with the story readers care about most, and clearing bot signups off the list took the average open rate from 25% to 60%.
A-Money’s videos were averaging about 2,000 views. We filmed and cut their Winter AAU tryouts promo with real energy, fast pacing and a clear call to action.
One video, the right edit, and the whole area knew tryouts were coming.
Pawfect Journey is a pet care content brand. We built a logo that is friendly, bold and instantly readable at any size, with the paw worked right into the lettering, then carried it across the website, social profiles and Pinterest.
Visit Pawfect Journey
From veterans nonprofits to the Morris County Chamber of Commerce, here is some of the other work on our wall.
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