Website Design
My Gym Goals
My Gym Goals is a premium, invite only personal training program. Clients apply, get assessed by a coach and train on a plan built around their goals.
We helped build out My Gym Goals and scale it, starting with a website that feels as premium as the program: a cinematic, scroll driven experience that ends in one clear step, apply to train.
- Client
- My Gym Goals
- Website
- mygymgoals.com
- Program
- Invite only personal training
- Services
- Website Design
Client Challenge
An invite only program has to look the part. My Gym Goals needed a site that made people want in, explained the coaching without a wall of text and turned interest into applications, not just page views.
The Hype Hero Solution
We designed and built the whole experience:
- A branded loading screen: the My Gym Goals mark, a lime progress ring and a live counter set the tone before the page even opens.
- A hero that pulls you in: a moving video of the training floor that zooms in as you scroll, then hands off to “Step inside.”
- Product style scroll scenes: a dumbbell that zooms in and back out, weight plates and a kettlebell that float past at different speeds, and a chalked grip that pulls back to reveal “No shortcuts. No guesswork. Just progress.”
- A phone that boots up: an animated phone with its own loading screen that opens into a workout video and a progress card.
- Clear paths to train: 1 on 1, partner and hybrid coaching cards plus a three step Apply, Assess, Train process.
- An application, not a sign up: a short form for name, phone, email and main goal, with a sticky Apply Now button on phones.
- Custom visuals and motion made for the brand, in black and their signature lime.
Want a site that feels this premium? See our website design services.
The Build
Before + After
From cluttered to cinematic
Before: banners, a slider that never loaded, ten menu links and four buttons fighting for attention. After: one story, told as you scroll, and one clear action.
Before shown as a recreation of where many gym websites start.
Website
mygymgoals.com
A personal training website built like a product launch: dark, cinematic and focused on one action.
Desktop + Mobile
A hero that zooms you inside
The homepage opens on a moving shot of the training floor. As you scroll, the camera pushes in and the headline hands off to “Step inside.”
Scroll Scenes
Every scroll moves something
Equipment shot like a product reveal. The dumbbell zooms in and back out, plates and a kettlebell float past, and a chalked grip pulls back to reveal the promise.
Coaching + Programs
A phone that boots up, and a clear way in
An animated phone runs its own branded loading screen before opening into a workout. Below it, three coaching paths and a short application.
Mobile
Built for the phone too
Every scene is tuned for phones, with a sticky Apply Now button that stays one tap away.
Want a website like this?
Tell us about your business and we will show you exactly what we would build for you.
Start a ProjectCall 973-326-0081
