Email Newsletter

Rockaway News

Rockaway News is the local news source for Rockaway Borough and Rockaway Township in Morris County, NJ.

Rockaway News is a client of The Hype Hero. We build its local news email newsletter, the Rockaway Rundown. We write it, design it and send it every Sunday morning, and it has opened above 50% since its second issue.

Client: Rockaway News
Website: rockawaynews.com
Location: Rockaway, NJ
Services: Email Marketing | Newsletter Design | Copywriting | Subject Lines

Client Challenge

Rockaway is really two towns. The Borough and the Township each have their own council meetings, events and news. Rockaway News needed one weekly email that covers both, reads fast on a phone and gives people a reason to open it every Sunday.

The Hype Hero Solution

We launched the Rockaway Rundown for Rockaway News on October 4, 2026 and built every issue around what local readers want first:

Two towns, one inbox: Borough and Township news in a single send, with every story tagged by town.
A quick rundown up top with the week’s top stories in a few short lines.
Subject lines that lead with the most local story of the week, so the reason to open is right there.
A clear layout: lead story, Mark Your Calendar dates, Also This Week, the week ahead forecast and a Rockaway Roots history note.
On brand: Rockaway News forest green and yellow, built to read well on a phone.

The Rundown is a full example of our email newsletter marketing work, from the first headline to the Sunday send.

Run a downtown or Main Street organization? We build this same kind of weekly community newsletter for districts and their businesses. See Main Street marketing.